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Coba.ai Hiring | Marketing/G2M for US-MX cross-border fintech (remote US or MX)

Coba· Marketing / Growth
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Remote$50k - $80kFull-timePosted 11mo ago

About the role

Marketing professional to grow user base for Coba.ai, a dual currency cross-border fintech for US-MMexico professionals. Remote role (US or MX).

Responsibilities

  • Develop and execute multi-channel marketing strategies to drive customer acquisition and engagement.
  • Design and manage marketing campaigns targeting expats, freelancers, and professionals in both the US and Mexico.
  • Collaborate with product, design, and sales to ensure consistent messaging and branding.
  • Manage and optimize digital marketing channels (SEO, SEM, social media, email, content marketing).
  • Analyze campaign performance and generate reports to drive marketing decisions.
  • Identify and establish partnerships with influencers, media, and organizations aligned with Coba’s target market.
  • Create compelling content and messaging for cross-border professionals.
  • Monitor competitive landscape to stay ahead of marketing trends.

Qualifications

  • Minimum of 5 years of marketing experience, with at least 3 years working with US-based companies.
  • Proven experience in fintech or financial services marketing.
  • Expertise in digital marketing (SEO, SEM, social media, email, analytics).
  • Data-driven marketing strategy experience.
  • Experience working with cross-border or international brands is highly preferred.
  • Excellent written and verbal English communication skills.
  • Ability to work in a fast-paced startup environment, balancing priorities and driving results.
  • Experience in B2C marketing is a plus, particularly within fintech or cross-border services.

Skills

Required:Marketing strategyDigital marketingContent creation
Nice to have:Cross-border / international marketing

Benefits

  • Competitive compensation (salary negotiable between USD $50-80K/yr gross)
  • Stock compensation (based on final decision within interview process)
  • Full-time employment
  • 2 weeks of paid vacation and Mexican Holidays / Flexible vacation policy based on goal achievement
  • Work tools: Laptop, software subscriptions, etc.
Last updated Jul 15, 2026. Interested? Apply on the company site.
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About Coba

Dual Currency Accounts For LatAm

Coba makes it easy for Mexican knowledge workers employed by US companies to earn in US Dollars and seamlessly spend locally in Pesos. On average, a knowledge worker will lose $1,000 per year in hidden ForEx and transfer fees. In that process, their money will touch at least 3 different accounts adding time and steps along the way. These workers’ require more than simple money movement, they demand a financial solution that addresses their specific needs: banking, saving, spending - all in two currencies. Coba allows its users to not only deposit and save their earnings in a US account, but also access critical financial services at home in Mexico - from a local credit card to integrated bill pay. With Coba, remote workers can live across two currencies... efficiently and effortlessly.

fintechlatin-americaremittancesneobank
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