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Senior Digital Advertising Strategist

Pattern· Pattern Corporate – Advertising
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Hybrid (London)Full-time (Salary)Posted 11mo ago

About the role

Senior Digital Advertising Strategist at Pattern, hybrid in London, responsible for owning end-to-end advertising strategy for 3-5 brand partners, optimizing across Amazon Ads, Amazon DSP, and EU marketplaces, and driving data-driven performance using Pattern’s AI-enabled platforms.

Responsibilities

  • Own the end-to-end advertising strategy for 3-5 brand partners - the only Ads Strategist on each account - working alongside colleagues across Brand Management, Merchandising, SEO, Creative, Marketplace Expansion and more as one united front focused on driving revenue for our brand partners.
  • Deliver strategic pitches that shape a brand partner's broader brand-building strategy - right down to growing organic rank at the keyword level for long-term, sustainable growth.
  • Run and optimise paid media across Amazon Ads, Amazon DSP, and EU marketplaces like TikTok Shop, eBay, Zalando and Allegro.
  • Ensure the best possible execution through AI and automation - from budget pacing to testing and scaling keywords, bids, audiences, placements and creative, and spotting the next move through keyword research and competitive analysis.
  • Tell the performance story through clear, narrative-led monthly and quarterly reporting - translating the numbers into what they mean for a brand partner's strategy.

Qualifications

  • 2:1/1st degree.
  • Hands-on experience in Search or Performance Marketing, ideally agency or ecommerce environment both welcome.
  • Proven track record executing campaigns across Amazon Ads, Google Ads or programmatic (experience with Meta, TikTok and EU marketplaces are a plus).
  • A strong analytical mindset with the ability to turn performance data into clear insights and actions.
  • Proficiency in Excel, Data Visualisation, Google Analytics, and other tools used to analyse and interpret campaign performance.
  • Excellent verbal and written communication skills, able to simplify complex topics for clients and internal teams.
  • Natural curiosity and strong critical thinking — you question assumptions and spot patterns.
  • Experience with retail or ecommerce brands is highly desirable.
  • Genuine excitement about AI and automation as tools that expand your remit, not something to be wary of.

Skills

Required:Advertising strategyPaid media managementData analysis

Benefits

  • 28 days Holiday (increasing to 32 with each year of service).
  • Competitive salary. RSUs (Restricted Stock Units).
  • Hybrid working (3 days a week in the office).
  • Private Medical Insurance + gym discounts.
  • Free breakfast and snacks in the office.
  • Enhanced Pension Scheme.
  • Cycle to work scheme.
  • Enhanced Maternity and Paternity leave and pay.
  • Regular company socials.
  • Nursery Scheme.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Pattern

The #1 Global Ecommerce Accelerator

Pattern is the world’s leading ecommerce accelerator. Our ecommerce solutions accelerate brands on marketplaces, D2C, and other digital channels.

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