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VP of Brand Marketing

Clinikally· Marketing
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Hybrid (Gurugram, Haryana, IN)INR 1800k - INR 3000kFull-timePosted 11mo ago

About the role

Visionary VP of Brand Marketing to lead Clinikally’s brand narrative for a personalized dermatology platform and online marketplace in India. Drive brand strategy, storytelling, integrated campaigns, brand experience, insights, team growth, and agency partnerships to establish a medical-grade, consumer-loved derma brand.

Responsibilities

  • Define and Evolve Brand Strategy: Develop overarching vision and identity, reflect commitment to excellence across platforms and internal culture.
  • Narrative and Storytelling: Craft compelling brand narratives for the Indian consumer around wellness journeys and hero categories like Hair serums and skin cleansers.
  • Lead Integrated Campaigns: Oversee large-scale digital, social, and PR campaigns; manage brand for offline experience centers and product showcases (Hyaluronic Acid Moisturizers and pH-balanced skin cleansers).
  • Brand Experience Ownership: Partner with Product and Tech to deliver brand promise from discovery to post-purchase, including personalized treatment plans and physical products.
  • Insights and Innovation: Analyze consumer insights and market trends to differentiate advanced solutions (Niacinamide serums, non-comedogenic sunscreens).
  • Inspire and Grow the Team: Lead marketing talent and foster creativity and executional excellence across clinical and cosmeceutical categories.
  • Agency and Partner Management: Oversee agency relationships and brand growth for partner portfolio (Cipla, Cetaphil, iS Clinical, Pilgrim).
  • Brand Health and Measurement: Define and track ROI metrics and build long-term consumer trust.

Qualifications

  • 8 to 10 years of progressive brand leadership, primarily in D2C, beauty, or health marketplaces in India.
  • Proven track record building and scaling beloved consumer brands from early stage to significant market presence.
  • Exceptional strategic thinking and ability to translate clinical ideas into consumer stories.
  • Deep understanding of the Indian consumer landscape, regional sensitivities, and evolving market trends.
  • Data-informed qualitative brand building approach and entrepreneurial mindset.

Skills

Required:Brand StrategyStorytelling / NarrativeCampaign ManagementStakeholder CollaborationAnalytics and ROI MeasurementTeam Leadership

Benefits

  • Not explicitly listed in the description.”
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Clinikally

India's Telemedicine Platform & Online Pharmacy for Dermatology Care

India's leading digital health destination for Dermatology, Nutrition & Wellness. A multi-condition health platform providing Telehealth, AI-powered treatment plans, and Rx-grade products. Our virtual care is entirely science-based and personalized to each patient, based on prescription history, medical parameters, family history, lifestyle, surroundings and preexisting health issues.

consumer-health-servicestelehealthdigital-healthe-commerce
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