Performance/Growth Marketing Manager
Dolls Kill· Marketing
Hybrid (Oakland, CA)$120k - $163kfull-timePosted 11mo ago
About the role
Manage and optimize digital marketing campaigns across various channels to drive growth for Dolls Kill.
Responsibilities
- Create and optimize campaigns and ads hands on in platforms, including Meta, Google, and Tiktok. Analyze data and take action to drive performance.
- Identify arbitrage opportunities to drive incremental profitable sales through campaign structure, bid strategies, ad format optimization, data enrichment, audience matching and creative testing.
- Assist in developing performance media budgets across channels in order to optimize overall incremental profitable sales.
- Collaborate cross functionally; use well structured data and visualizations to assist the the merchandising and creative teams in better understanding our customer, outstanding opportunities, and what drives results in performance channels.
- Assist in improving full funnel reporting and attribution.
- Monitor the DTC landscape for new trends; Evaluate, recommend and execute entering new performance marketing channels.
- Support brand marketing activities with thoughtful measurement and data-driven recommendations.
Qualifications
- At least 4 years of experience in DTC ecommerce advertising with hands on experience in at least two of Google Ads, Tiktok and Meta.
- Deep hands on expertise in Google Ad ecommerce campaign optimization.
- Experience with Snapchat is a plus.
- Proven experience taking data driven approaches to marketing and media buying.
- Willingness to roll up sleeves with extreme attention to detail and willingness to be hands-on in driving results.
- Ability to handle multiple tasks, priorities, and deadlines.
- Excellent interpersonal skills and willingness to work in collaboration with cross-functional teams.
Skills
Required:Performance MarketingGoogle AdsMeta Ads (Facebook/Instagram)TikTok AdvertisingData AnalysisCross-Functional Collaboration
Benefits
- Brief cover letter required
Last updated Apr 1, 2026. Interested? Apply on the company site.
About Dolls Kill
Let'z Party
Dolls Kill is an online boutique featuring a rebellious spirit and attitude, mixed with a bit of punk rock, goth, glam and festival fashion. Shop the latest trends with free shipping worldwide.
FashionBoutiquePunkGothFestival
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