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Paid Media Manager

Dolls Kill· Marketing
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Hybrid (Oakland, CA)$135k - $155kFull-timePosted 10mo ago

About the role

Responsible for developing and executing paid media strategies across various platforms to meet performance targets, optimize campaigns, analyze data, and collaborate with cross-functional teams.

Responsibilities

  • Develop and manage paid media strategies across Meta (Facebook/Instagram), Google Ads (Search, Shopping, YouTube), Pinterest, TikTok, and other relevant channels.
  • Plan, launch, monitor, and optimize campaigns to achieve ROAS, CPA, and revenue targets.
  • Build and maintain full-funnel campaign structures (prospecting, retargeting, retention).
  • Manage daily pacing, budgets, bid strategies, and audience performance.
  • Create and execute structured testing roadmaps (messaging, formats, hooks, creatives, audiences).
  • Partner with creative teams to brief ad concepts, analyze results, and refine themes.
  • Continuously identify new ad opportunities, placements, and creative angles.
  • Analyze campaign performance using platform dashboards, Google Analytics, and internal reporting tools.
  • Track key KPIs such as ROAS, CPA, CPC, CPM, CTR, LTV, and MER.
  • Produce weekly and monthly reports with actionable insights and recommendations.
  • Maintain experimental logs and testing documentation.
  • Work closely with e-commerce, merchandising, creative, and brand teams to align marketing efforts with product and promotional calendars.
  • Provide forecasting support and performance expectations for new product launches and sales events.
  • Ensure landing pages and customer journeys align with campaign goals.
  • Manage monthly paid media budgets across all platforms, forecast spend, and adjust bids and budgets to maximize ROI.

Qualifications

  • 2–4+ years of experience in paid media buying across Meta, Google, Pinterest, or similar platforms.
  • Proven track record of managing multi-channel ad budgets and hitting ROAS/CPA targets.
  • Strong analytical mindset with the ability to interpret data and make strategic decisions.
  • Experience with GA4, conversion tracking, attribution tools, and feed management preferred.
  • Excellent communication, organization, and problem-solving skills.
  • Ability to work in a fast-paced environment with rapid testing cycles.
  • E-commerce or DTC experience is highly preferred.

Skills

Required:Paid Media StrategyCampaign OptimizationData Analysis and ReportingCross-Functional Collaboration
Last updated Apr 1, 2026. Interested? Apply on the company site.

About Dolls Kill

Let'z Party

Dolls Kill is an online boutique featuring a rebellious spirit and attitude, mixed with a bit of punk rock, goth, glam and festival fashion. Shop the latest trends with free shipping worldwide.

FashionBoutiquePunkGothFestival
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