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Lead Digital Media Buyer

Bluelight· Sales & Marketing – Business Development
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Hybrid (Latin America, Colombia)Full-TimePosted 11mo ago

About the role

Leading media buying and strategy focusing on digital advertising campaigns across multiple platforms with an emphasis on data-driven decision-making, optimization, and budget management.

Responsibilities

  • Execute data-driven media buying strategies that align with client goals and target audiences.
  • Conduct market research to identify the most effective media channels.
  • Analyze historical campaign data to inform media mix and performance projections.
  • Recommend channel-specific budgets and optimize spend based on performance metrics.
  • Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.
  • Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
  • Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
  • Track key KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Manage and allocate media budgets effectively across channels to maximize campaign performance.
  • Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
  • Identify opportunities for cost-saving without compromising campaign effectiveness.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency setting or with B2B SaaS/recruitment companies.
  • Strong experience with paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
  • Proven track record in performance marketing campaigns with measurable results.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers).
  • Exceptional analytical, problem-solving, and communication skills.
  • Self-motivated, detail-oriented, able to work independently and collaboratively.
  • Proficiency with media planning and buying tools.

Skills

Required:Media BuyingData AnalysisPlatform ProficiencyAnalytics Tools

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours and remote work.
  • Continuing education, training, conferences, coursework, exams, and certifications.
  • Opportunity to work on diverse projects with top-tier clients, fostering career growth.
  • Collaborative environment with modern technologies and industry professionals.
Last updated Dec 12, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

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