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Lead Digital Media Buyer

Bluelight· Sales & Marketing – Business Development
Apply on company site
Remotefull-timePosted 11mo ago

About the role

Seeking a data-driven media buyer with expertise in online advertising platforms to manage and optimize digital ad campaigns for client growth.

Responsibilities

  • Execute data-driven media buying strategies aligning with client goals and target audiences.
  • Conduct market research to identify effective media channels.
  • Analyze historical campaign data to inform media mix and performance projections.
  • Recommend channel-specific budgets and optimize spend based on performance metrics.
  • Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.
  • Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
  • Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
  • Track key KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Manage and allocate media budgets effectively across channels.
  • Maintain budget pacing and ensure campaigns remain on schedule and within financial targets.
  • Identify cost-saving opportunities without compromising effectiveness.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency setting or with B2B service/recruiting companies targeting software development firms.
  • Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
  • Proven record of managing performance marketing campaigns focused on results.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers).
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, able to work independently and as part of a team.
  • Proficiency with media buying and planning tools.

Skills

Required:Media Buying and PlanningData Analysis and Optimization

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Remote work opportunities.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 12, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

Easily find highly skilled, carefully vetted Nearshore Tech Talent ready to take your most important software development projects from concept to reality.

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