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Lead Digital Media Buyer

Bluelight· Sales & Marketing – Business Development
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Hybrid (Medellin, Antioquia, Colombia)full-timePosted 11mo ago

About the role

Seeking a media and advertising expert skilled in various digital ad platforms, driven by data and results, to manage and optimize media campaigns remotely in Latin America.

Responsibilities

  • Execute data-driven media buying strategies that align with client goals and target audiences.
  • Conduct market research to identify effective media channels.
  • Analyze historical campaign data to inform media mix and performance projections.
  • Recommend channel-specific budgets and optimize spend based on performance metrics.
  • Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.
  • Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
  • Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
  • Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
  • Manage and allocate media budgets effectively across channels to maximize campaign performance.
  • Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
  • Identify opportunities for cost-saving without compromising campaign effectiveness.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
  • Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
  • Proven track record of managing performance marketing campaigns with a focus on results.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc).
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, and able to work independently and as part of a team.
  • Proficiency with media buying and planning tools.

Skills

Required:Media BuyingAnalytics & AttributionMarket ResearchCommunication Skills

Benefits

  • Competitive salary and bonuses, including performance-based salary increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Work remotely.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 12, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

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