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Lead Digital Media Buyer

Bluelight· Sales & Marketing – Business Development
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RemoteFull-TimePosted 11mo ago

About the role

Seeking an experienced digital media buyer with expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and campaign management to execute and optimize media strategies for clients.

Responsibilities

  • Execute data-driven media buying strategies that align with client goals and target audiences.
  • Conduct market research to identify the most effective media channels.
  • Analyze historical campaign data to inform media mix and performance projections.
  • Recommend channel-specific budgets and optimize spend based on performance metrics.
  • Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.
  • Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
  • Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
  • Track key KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Manage and allocate media budgets effectively across channels.
  • Maintain budget pacing and ensure campaigns stay within financial targets.
  • Identify opportunities for cost-saving without compromising effectiveness.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
  • Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
  • Proven track record of managing performance marketing campaigns with results focus.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers).
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, and capable of working independently and in a team.
  • Proficiency with media buying and planning tools.

Skills

Required:Media BuyingCampaign ManagementAnalytics & AttributionCommunication Skills
Nice to have:Market Research

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours and remote work.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

Easily find highly skilled, carefully vetted Nearshore Tech Talent ready to take your most important software development projects from concept to reality.

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