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Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
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RemoteFull-TimePosted 11mo ago

About the role

Responsible for planning, executing, and optimizing digital media campaigns using platforms like Google Ads, Meta Ads, LinkedIn Ads, and HubSpot, with a focus on data-driven results and client goals.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct research and analyze to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay updated on emerging digital media trends, technologies, and AI integrations.
  • Advise New Business and Account teams on budgets and media strategies during pitches.
  • Oversee execution of paid media campaigns across various platforms.
  • Manage relationships with external vendors for campaign management.
  • Track KPIs such as leads, CPA, CPL, engagement, web traffic, and form fills.
  • Analyze campaign data for optimization and generate performance reports.
  • Manage and allocate media budgets effectively.
  • Ensure campaigns stay on schedule and within financial targets.
  • Identify opportunities for cost savings.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency setting or with B2B software development companies.
  • Strong experience with paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
  • Proven track record in performance marketing campaigns with results focus.
  • Proficiency with analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers).
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, able to work independently and in a team.
  • Proficiency with media planning and buying tools.

Skills

Required:Media PlanningCampaign ManagementBudget ManagementAnalytics and Data Analysis

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid time off.
  • Flexible working hours.
  • Remote work option.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 12, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

Easily find highly skilled, carefully vetted Nearshore Tech Talent ready to take your most important software development projects from concept to reality.

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