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Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
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Remotefull-timePosted 11mo ago

About the role

Seeking an experienced digital media planner and buyer with expertise in various advertising platforms to develop and optimize media strategies, manage campaigns, and oversee budget allocation for a remote role in Latin America.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct in-depth research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay abreast of emerging digital media trends, technologies, and AI integrations.
  • Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.
  • Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).
  • Manage relationships with external vendors responsible for day-to-day campaign management.
  • Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
  • Analyze campaign performance data to identify areas for optimization and improvement.
  • Generate regular reports on campaign performance and insights.
  • Manage and allocate media budgets effectively across channels to maximize campaign performance.
  • Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
  • Identify opportunities for cost-saving without compromising campaign effectiveness.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
  • Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
  • Proven track record of managing performance marketing campaigns with a focus on results.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, and able to work independently and as part of a team.
  • Proficiency with media buying and planning tools.

Skills

Required:Media Planning and StrategyCampaign ManagementAnalytics and Attribution Tools

Benefits

  • Competitive salary and bonuses, including performance-based salary increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Work remotely.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 12, 2025. Interested? Apply on the company site.

About Bluelight

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