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Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
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RemoteFull-TimePosted 11mo ago

About the role

Seeking experienced digital media planner/buyer with expertise in platforms like Google Campaign Manager, Meta Ads Manager, LinkedIn Ads, Google Ads, and HubSpot to develop, execute, and optimize media campaigns.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation based on performance and objectives.
  • Stay abreast of emerging digital media trends, technologies, and AI integrations.
  • Advise on budgets and media strategies during pitches.
  • Oversee campaign execution across platforms and manage vendor relationships.
  • Track KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Analyze campaign data for optimization and generate performance reports.
  • Manage and allocate media budgets to maximize campaign performance.
  • Maintain budget pacing and ensure campaigns meet financial targets.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency or B2B software services context.
  • Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
  • Proven track record in managing performance marketing campaigns with results orientation.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers).
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, able to work independently and in teams.
  • Proficiency with media buying and planning tools.

Skills

Required:Media PlanningMedia Buying PlatformsAnalytics & Attribution ToolsCampaign ManagementCommunication Skills

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours and remote work.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 12, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

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