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Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
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RemoteFull-TimePosted 11mo ago

About the role

Seeking an experienced digital media planner and buyer with expertise in Google Campaign Manager, Meta Ads Manager, LinkedIn Ads, Google Ads, and HubSpot to develop and optimize media strategies, manage campaigns, and oversee budgets.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct in-depth research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Advise the New Business teams and Account teams on budgets and media strategies during pitches.
  • Oversee the execution of paid media campaigns across various platforms.
  • Manage relationships with external vendors responsible for campaign management.
  • Track and analyze campaign KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Generate regular reports on campaign performance and insights.
  • Manage and allocate media budgets effectively across channels.
  • Maintain daily, weekly, and monthly budget pacing and ensure campaigns stay on schedule and within financial targets.
  • Identify opportunities for cost savings without compromising effectiveness.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
  • Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
  • Proven track record of managing performance marketing campaigns with results focus.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers).
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, able to work independently and in teams.
  • Proficiency with media planning and buying tools.

Skills

Required:Media Planning and BuyingDigital Advertising PlatformsAnalytics and Attribution ToolsCommunication Skills

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Remote work option.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 12, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

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