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Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
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Remotefull-timePosted 11mo ago

About the role

Seeking an experienced Digital Media Planner/Buyer to develop, execute, and optimize media campaigns across various digital platforms, leveraging data-driven strategies to achieve client goals.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct in-depth research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay abreast of emerging digital media trends, technologies, and AI integrations.
  • Advise the New Business and Account teams on budget and media strategies during pitches.
  • Oversee the execution of paid media campaigns across various platforms (Google Ads, social media, programmatic).
  • Manage relationships with external vendors responsible for campaign management.
  • Track KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Analyze campaign performance data for optimization and reporting.
  • Manage and allocate media budgets effectively, ensuring campaigns stay within schedule and financial targets.
  • Identify cost-saving opportunities without compromising campaign effectiveness.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency setting or with B2B tech/recruiting firms.
  • Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic).
  • Proven track record of managing results-focused performance marketing campaigns.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers).
  • Excellent analytical, problem-solving, communication, and interpersonal skills.
  • Self-motivated, detail-oriented, able to work independently and in teams.
  • Proficiency with media planning and buying tools.

Skills

Required:Media PlanningMedia BuyingData AnalysisCommunication

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours and remote work.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

Easily find highly skilled, carefully vetted Nearshore Tech Talent ready to take your most important software development projects from concept to reality.

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