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Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
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RemoteFull-TimePosted 11mo ago

About the role

Seeking an experienced digital media planner and buyer with expertise in media strategy, campaign execution, and budget management, specializing in digital advertising platforms and data-driven optimization.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay updated on emerging digital media trends, technologies, and AI integrations.
  • Advise the New Business and Account teams on budgets and strategies during pitches.
  • Oversee the execution of paid media campaigns across platforms like Google Ads, social media, and programmatic channels.
  • Manage relationships with external vendors responsible for campaign management.
  • Track KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Analyze campaign performance data for optimization and generate performance reports.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency or B2B software recruiting context.
  • Strong experience with paid media platforms including Google Ads, Meta Business Suite, LinkedIn Ads, and programmatic platforms.
  • Proven track record managing performance marketing campaigns with measurable results.
  • Proficiency in analytics and attribution tools such as Google Analytics and Meta Ads Manager.
  • Excellent analytical, problem-solving, communication, and interpersonal skills.
  • Strong organizational skills, attention to detail, and ability to work independently and in teams.

Skills

Required:Media Planning & StrategyCampaign ManagementBudget Management

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid time off.
  • Flexible working hours and remote work options.
  • Continuing education, training, conferences, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

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