← All roles

Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
Apply on company site
Remotefull-timePosted 11mo ago

About the role

Seeking an experienced media and advertising professional to develop, execute, and optimize digital media campaigns across multiple platforms, with a focus on data-driven results and continuous improvement.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay updated on emerging digital media trends, technologies, and AI integrations.
  • Advise the New Business and Account teams on budgets and media strategies during pitches.
  • Oversee the execution of paid media campaigns across platforms such as Google Ads, social media, and programmatic display.
  • Manage relationships with external vendors responsible for campaign management.
  • Track KPIs including leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Analyze campaign performance data to identify optimization opportunities and generate performance reports.
  • Manage and allocate media budgets effectively, maintaining pacing and financial targets.
  • Identify opportunities for cost savings without compromising effectiveness.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency or B2B services/recruiting context.
  • Strong experience with Google Ads, Meta Business Suite, LinkedIn Ads, and programmatic platforms.
  • Proven success in managing performance marketing campaigns.
  • Proficiency with analytics and attribution tools such as Google Analytics and Meta Ads Manager.
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, able to work independently and collaboratively.
  • Proficiency with media buying and planning tools.

Skills

Required:Media planning and strategyCampaign managementAnalytics and attribution tools

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Remote work opportunity.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

Easily find highly skilled, carefully vetted Nearshore Tech Talent ready to take your most important software development projects from concept to reality.

Software DevelopmentAINearshore Talent SolutionsFullstack DevelopmentAI
Company profileWebsite

More open roles at Bluelight