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Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
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Hybrid (Hermosillo, Sonora, Mexico)Full-TimePosted 11mo ago

About the role

Seeking an experienced digital media planner and buyer with expertise in media strategies across various platforms, focused on data-driven campaign optimization and client goal alignment.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct in-depth research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay abreast of emerging digital media trends, technologies, and AI integrations.
  • Advise the New Business and Account teams on recommended budgets and media strategies during the pitch process.
  • Oversee the execution of paid media campaigns across platforms like Google Ads, social media, and programmatic display.
  • Manage relationships with external vendors responsible for campaign management.
  • Track KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Analyze campaign data to optimize and improve performance, generating regular reports.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency or B2B software services context.
  • Strong experience with paid media platforms (Google Ads, Meta Ads Manager, LinkedIn Ads, programmatic platforms).
  • Proven track record in performance marketing campaign management.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers).
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, capable of working independently and in teams.
  • Proficiency with media planning and buying tools.

Skills

Required:Media PlanningMedia BuyingGoogle AdsMeta Ads ManagerLinkedIn AdsAnalytics ToolsData Analysis

Benefits

  • Competitive salary and bonuses, with performance-based increases.
  • Generous paid time off policy.
  • Flexible working hours and remote work.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

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