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Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
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Hybrid (Mérida, Yucatán, Mexico)full-timePosted 11mo ago

About the role

Lead digital media planning and buying with expertise in campaign development, execution, and optimization for a remote role in Latin America.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay updated on digital media trends, technologies, and AI integrations.
  • Advise the New Business and Account teams on media strategies during pitches.
  • Oversee the execution of paid media campaigns across platforms such as Google Ads, social media, and programmatic display.
  • Manage relationships with external campaign vendors.
  • Track KPIs including leads, CPA, CPL, engagement, web traffic, and form fills.
  • Analyze campaign performance data and generate regular reports for optimization.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency or B2B software development context.
  • Strong experience with Google Ads, Meta Business Suite, LinkedIn Ads, and programmatic platforms.
  • Proven track record of results-oriented performance marketing campaigns.
  • Proficiency in analytics and attribution tools like Google Analytics and Meta Ads Manager.
  • Exceptional analytical, problem-solving, communication, and interpersonal skills.
  • Self-motivated, detail-oriented, capable of working independently and in teams.
  • Proficiency with media planning and buying tools.

Skills

Required:Media Planning and StrategyCampaign ManagementData Analysis & Reporting

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours and remote work.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

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