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Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
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León, Guanajuato, Mexicofull-timePosted 11mo ago

About the role

Seeking an experienced media and advertising professional with expertise in digital media planning, campaign execution, and budget management, to develop and optimize media strategies for clients.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay abreast of emerging digital media trends, technologies, and AI integrations.
  • Advise the New Business and Account teams on budgets and media strategies during pitches.
  • Oversee the execution of paid media campaigns across various platforms (Google Ads, social media, programmatic display).
  • Manage relationships with external vendors responsible for campaign management.
  • Track KPIs such as leads, CPA, CPL, engagement, web traffic, and form fills.
  • Analyze campaign data for optimization and generate regular performance reports.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency or B2B services.
  • Strong experience in paid media platforms (Google Ads, Meta Ads Manager, LinkedIn Ads, programmatic platforms).
  • Proven track record of managing performance marketing campaigns with results focus.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers).
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, and capable of working independently and in teams.
  • Proficiency with media buying and planning tools.

Skills

Required:Media planningMedia buying platformsAnalytics and attribution toolsPerformance analysisCommunication skills

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Work remotely.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

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