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Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
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RemoteFull-TimePosted 11mo ago

About the role

Seeking an experienced digital media planner and buyer with expertise in campaign management, strategic planning, and analytics to develop and execute media strategies, optimize campaigns, and manage budgets for a remote, Latin America-based role.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay abreast of emerging digital media trends, technologies, and AI integrations.
  • Advise teams on budgets and media strategies during pitch processes.
  • Oversee the execution of paid media campaigns across various platforms.
  • Manage relationships with external vendors responsible for campaign management.
  • Track KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Analyze campaign performance data and generate regular performance reports.
  • Manage and allocate media budgets effectively to maximize performance.
  • Ensure campaigns remain on schedule and within financial targets.
  • Identify cost-saving opportunities without compromising campaign effectiveness.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency setting or with B2B software development companies.
  • Strong experience with paid media platforms (Google Ads, Meta Ads Manager, LinkedIn Ads, programmatic platforms).
  • Proven track record of managing performance marketing campaigns focused on results.
  • Proficiency with analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers).
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, and able to work independently and within a team.
  • Proficiency with media buying and planning tools.

Skills

Required:Media PlanningCampaign ManagementData AnalysisPlatform ProficiencyBudget ManagementCommunication

Benefits

  • Competitive salary and bonuses, including performance-based salary increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Remote work arrangement.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

Easily find highly skilled, carefully vetted Nearshore Tech Talent ready to take your most important software development projects from concept to reality.

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