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Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
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Remotefull-timePosted 11mo ago

About the role

Responsible for planning, executing, and optimizing digital media campaigns across various platforms, leveraging data to drive results and advise internal teams on strategies and budgets.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct in-depth research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay abreast of emerging digital media trends, technologies, and AI integrations.
  • Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.
  • Oversee the execution of paid media campaigns across platforms such as Google Ads, social media, and programmatic display.
  • Manage relationships with external vendors responsible for campaign management.
  • Track KPIs like leads, CPA, CPL, engagement, web traffic, and form fills.
  • Analyze campaign data for optimization and generate regular performance reports.
  • Manage and allocate media budgets to maximize campaign effectiveness.
  • Ensure campaigns are on schedule and within financial targets.
  • Identify cost-saving opportunities.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency or B2B services/recruiting to software development firms.
  • Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
  • Proven track record managing performance marketing campaigns with results focus.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers).
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, able to work independently and collaboratively.
  • Proficiency with media buying and planning tools.

Skills

Required:Media PlanningMedia Buying PlatformsAnalytical Skills

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Remote work environment.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 12, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

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