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Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
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Hybrid (Tijuana, Mexico)Full-TimePosted 11mo ago

About the role

Seeking an experienced digital media professional to develop and manage media campaigns across digital platforms, focusing on performance and optimization, with a strong emphasis on data-driven strategies.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct in-depth research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay abreast of emerging digital media trends, technologies, and AI integrations.
  • Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.
  • Oversee the execution of paid media campaigns across platforms such as Google Ads, social media, and programmatic display.
  • Manage relationships with external vendors responsible for campaign management.
  • Track KPIs like leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Analyze campaign performance data to identify optimization opportunities and generate performance reports.
  • Manage and allocate media budgets to maximize campaign effectiveness.
  • Maintain budget pacing and ensure campaigns meet schedule and financial targets.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency or B2B tech recruitment context.
  • Strong experience with paid media platforms such as Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms.
  • Proven track record managing performance marketing campaigns focused on results.
  • Proficiency in analytics and attribution tools like Google Analytics, Meta Ads Manager, third-party trackers.
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, capable of independent and team work.
  • Proficiency with media planning and buying tools.

Skills

Required:Media PlanningCampaign ManagementData Analysis and OptimizationCommunication Skills

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Remote work opportunities.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

Easily find highly skilled, carefully vetted Nearshore Tech Talent ready to take your most important software development projects from concept to reality.

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