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Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
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Remote, São Paulo, BrazilFull-TimePosted 11mo ago

About the role

Seeking an experienced digital media planner and buyer with expertise in media strategy, campaign execution, and budget management, focusing on digital advertising platforms.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay abreast of emerging digital media trends, technologies, and AI integrations.
  • Advise the New Business teams and Account teams on media strategies during pitches.
  • Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media, programmatic display).
  • Manage relationships with external vendors responsible for campaign management.
  • Track KPIs such as leads, CPA, CPL, engagement rates, web traffic, form fills.
  • Analyze campaign data for optimization and generate performance reports.
  • Manage and allocate media budgets effectively, ensuring campaigns stay within financial targets.

Qualifications

  • 4+ years of experience in media buying, ideally in an agency setting or with B2B service/recruitment to software development firms.
  • Strong experience in paid media platforms (Google Ads, Meta Ads Manager, LinkedIn Ads, programmatic platforms).
  • Proven track record of managing performance marketing campaigns with results focus.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers).
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, able to work independently and collaboratively.
  • Proficiency with media buying and planning tools.

Skills

Required:Media PlanningCampaign ManagementData Analysis

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Remote work environment.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

Easily find highly skilled, carefully vetted Nearshore Tech Talent ready to take your most important software development projects from concept to reality.

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