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Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
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Remotefull-timePosted 11mo ago

About the role

Responsible for developing, executing, and optimizing digital media strategies across platforms to meet client goals, including campaign management, budget allocation, and performance analysis.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct in-depth research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay abreast of emerging digital media trends, technologies, and AI integrations.
  • Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.
  • Oversee the execution of paid media campaigns across platforms such as Google Ads, social media, and programmatic display.
  • Manage relationships with external vendors responsible for campaign management.
  • Track KPIs such as leads, CPA, CPL, engagement, web traffic, and form fills.
  • Analyze campaign performance data for optimization and generate regular performance reports.
  • Manage and allocate media budgets effectively across channels.
  • Maintain daily, weekly, and monthly budget pacing to ensure campaigns stay within financial targets.
  • Identify opportunities for cost savings without compromising effectiveness.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency or B2B software services environment.
  • Strong experience with paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
  • Proven track record in managing performance marketing campaigns with results focus.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers).
  • Excellent analytical, problem-solving, communication, and interpersonal skills.
  • Self-motivated, detail-oriented, capable of working independently and team-based.
  • Proficiency with media buying and planning tools.

Skills

Required:Media PlanningMedia Buying PlatformsAnalytics and Attribution ToolsCampaign Optimization

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid time off.
  • Flexible working hours.
  • Remote work environment.
  • Opportunities for continuing education, training, conferences, coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

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