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Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
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Remotefull-timePosted 11mo ago

About the role

Seeking an experienced media professional skilled in planning, executing, and optimizing digital media campaigns across various platforms with a focus on data-driven results.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct in-depth research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay abreast of emerging digital media trends, technologies, and AI integrations.
  • Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.
  • Oversee the execution of paid media campaigns across platforms such as Google Ads, social media, and programmatic display.
  • Manage relationships with external vendors responsible for campaign management.
  • Track key performance indicators (KPIs) including leads, CPA, CPL, engagement, web traffic, and form fills.
  • Analyze campaign performance data to optimize and improve campaigns.
  • Generate regular performance reports and insights on campaigns.
  • Manage and allocate media budgets effectively across channels.
  • Maintain budget pacing and ensure campaigns stay on schedule and within financial targets.
  • Identify opportunities for cost savings without compromising effectiveness.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency or B2B tech context.
  • Strong experience with paid media platforms: Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms.
  • Proven track record in performance marketing with results focus.
  • Proficiency in analytics and attribution tools such as Google Analytics and Meta Ads Manager.
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, able to work independently and within a team.
  • Proficiency with media planning and buying tools.

Skills

Required:Media PlanningMedia Buying PlatformsAnalytics & Attribution ToolsCampaign OptimizationCommunication Skills

Benefits

  • Competitive salary and performance-based bonuses.
  • Generous paid-time-off policy.
  • Flexible working hours and remote work.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

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