← All roles

Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
Apply on company site
Hybrid (Latin America)full-timePosted 11mo ago

About the role

A role focused on developing, executing, and optimizing digital media campaigns across platforms like Google Ads, Meta, and LinkedIn, with a focus on data-driven results and strategic planning.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct in-depth research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay abreast of emerging digital media trends, technologies, and AI integrations.
  • Advise the New Business and Account teams on media strategies and budgets during pitches.
  • Oversee the execution of paid media campaigns across various platforms.
  • Manage relationships with external vendors responsible for campaign management.
  • Track key performance indicators such as leads, CPA, CPL, engagement, web traffic, and form fills.
  • Analyze campaign performance data for optimization and improvement.
  • Generate regular reports on campaign performance and insights.
  • Manage and allocate media budgets to maximize performance.
  • Maintain budget pacing and ensure campaigns stay within financial targets.
  • Identify opportunities for cost-saving without compromising effectiveness.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency or B2B software services context.
  • Strong experience with paid media platforms such as Google Ads, Meta Business Suite, LinkedIn Ads.
  • Proven track record managing performance marketing campaigns.
  • Proficiency in analytics and attribution tools like Google Analytics, Meta Ads Manager.
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, able to work independently and in teams.
  • Proficiency with media buying and planning tools.

Skills

Required:Media Planning and StrategyCampaign ManagementBudget ManagementAnalytical SkillsCommunication SkillsMedia Platforms Expertise

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Remote work options.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

Easily find highly skilled, carefully vetted Nearshore Tech Talent ready to take your most important software development projects from concept to reality.

Software DevelopmentAINearshore Talent SolutionsFullstack DevelopmentAI
Company profileWebsite

More open roles at Bluelight