← All roles

Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
Apply on company site
RemoteFull-TimePosted 11mo ago

About the role

Responsible for developing and managing digital media strategies, campaigns, and budgets to optimize performance and engagement across platforms such as Google, Meta, and LinkedIn, with a focus on performance results and client goals.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay abreast of emerging digital media trends, technologies, and AI integrations.
  • Advise the New Business and Account teams on budgets and strategies during pitches.
  • Oversee the execution of paid media campaigns across platforms like Google Ads, social media, and programmatic display.
  • Manage relationships with external vendors responsible for campaign management.
  • Track KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Analyze campaign data to identify optimization opportunities and generate performance reports.
  • Manage and allocate media budgets effectively, ensuring campaigns stay on schedule and within targets.
  • Identify opportunities for cost savings without compromising effectiveness.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency or B2B services/recruiting to software development firms.
  • Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
  • Proven track record of managing performance marketing campaigns with results focus.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers).
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, able to work independently and in teams.
  • Proficiency with media buying and planning tools.

Skills

Required:Media Planning and StrategyCampaign ManagementBudget ManagementMedia Platforms (Google Ads, Meta, LinkedIn etc.)Analytics and Attribution Tools

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Work remotely.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

Easily find highly skilled, carefully vetted Nearshore Tech Talent ready to take your most important software development projects from concept to reality.

Software DevelopmentAINearshore Talent SolutionsFullstack DevelopmentAI
Company profileWebsite

More open roles at Bluelight