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Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
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RemoteFull-TimePosted 11mo ago

About the role

Seeking an experienced digital media planner/buyer with strong expertise in media strategies, campaign management, and analytics, to develop and execute digital advertising campaigns across various platforms.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct in-depth research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay abreast of emerging digital media trends, technologies, and AI integrations.
  • Advise the New Business and Account teams on budgets and media strategies during pitches.
  • Oversee the execution of paid media campaigns across platforms (Google Ads, social media, programmatic display).
  • Manage relationships with external vendors responsible for campaign management.
  • Track KPIs such as leads, CPA, CPL, engagement rates, web traffic, form fills.
  • Analyze campaign performance data, optimize strategies, and generate performance reports.

Qualifications

  • 4+ years of experience in media buying, preferably with agencies or B2B software development companies.
  • Strong experience with paid media platforms: Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms.
  • Proven track record in performance marketing campaigns focused on results.
  • Proficiency in analytics and attribution tools like Google Analytics and Meta Ads Manager.
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, able to work independently and part of a team.
  • Proficiency with media buying and planning tools.

Skills

Required:Media Planning and StrategyCampaign ManagementAnalytics and Attribution ToolsBudget ManagementCommunication Skills

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours and remote work.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

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