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Lead Digital Media Planner/Buyer

Bluelight· Sales & Marketing – Business Development
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Hybrid (Latin America/Costa Rica)full-timePosted 11mo ago

About the role

A strategic role focused on developing and executing digital media campaigns, managing budgets, and optimizing performance across multiple digital platforms.

Responsibilities

  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct in-depth research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay abreast of emerging digital media trends, technologies, and AI integrations.
  • Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.
  • Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).
  • Manage relationships with external vendors responsible for day-to-day campaign management.
  • Track KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Analyze campaign performance data for optimization and generate performance reports.
  • Manage and allocate media budgets effectively to maximize campaign results.
  • Maintain budget pacing and ensure campaigns stay within schedule and financial targets.

Qualifications

  • 4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
  • Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
  • Proven track record managing performance marketing campaigns with results focus.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers).
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, and capable of working independently and in teams.
  • Proficiency with media buying and planning tools.

Skills

Required:Media PlanningDigital Campaign ManagementBudget ManagementAnalytics & Attribution Tools

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Remote work opportunity.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

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