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Lead Paid Media Specialist

Bluelight· Sales & Marketing – Business Development
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RemoteFull-TimePosted 11mo ago

About the role

A role focused on managing and optimizing paid media campaigns, primarily Google Ads, with a full-funnel approach to drive revenue and lead quality, in a remote setting.

Responsibilities

  • Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
  • Bottom-of-Funnel Focus: Prioritize conversions including SQLs, pipeline impact, and closed-won revenue.
  • Collaboration with Sales Teams: Partner with sales to align on lead quality and campaign targeting.
  • Performance Analysis & Reporting: Create dashboards and evaluate results using analytics tools.
  • Full-Funnel & Lead Quality Insights: Deep knowledge of buyer journey and paid media influence.
  • A/B Testing & Creative Iteration: Conduct tests on targeting, creatives, landing pages, and bidding tactics.
  • Cross-Channel Integration: Collaborate to ensure messaging and strategic alignment.
  • Landing Page & CRO Collaboration: Improve landing page effectiveness and conversions.
  • Budget Management & Forecasting: Manage spend pacing, ROI, and CAC reporting.
  • Platform Expansion: Explore new ad formats and placements within Google Ads.

Qualifications

  • Over 5 years of hands-on experience managing Google Ads campaigns across Search, Display, and Video.
  • Skilled in tracking and optimizing beyond top-of-funnel leads, with a focus on revenue.
  • Proficiency in Google Analytics, spreadsheets, Looker Studio, and campaign data analysis.
  • Experience partnering with sales teams to improve campaign impact.
  • Knowledge of UTM parameters, pixel setup, and Google Tag Manager for conversion tracking.
  • Proficient in English for communication and documentation.
  • Understanding of CRM platforms like Salesforce or HubSpot in relation to paid media.

Skills

Required:Google Ads ManagementAnalytics & ReportingConversion TrackingCollaboration & Communication

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Remote work opportunity.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

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