← All roles

Lead Paid Media Specialist

Bluelight· Sales & Marketing – Business Development
Apply on company site
Hybrid (Medellin, Antioquia, Colombia), Remotefull-timePosted 11mo ago

About the role

Leading paid media campaigns with a focus on Google Ads, optimizing for conversions, collaborating with sales and marketing teams, analyzing performance, and expanding ad strategies.

Responsibilities

  • Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
  • Bottom-of-Funnel Focus: Prioritize conversions including SQLs, pipeline impact, and closed-won revenue.
  • Collaboration with Sales Teams: Partner closely with sales to align on lead quality, refine campaign targeting, and maintain a feedback loop.
  • Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.
  • Full-Funnel & Lead Quality Insights: Understand the buyer journey and how paid media influences progression.
  • A/B Testing & Creative Iteration: Conduct tests on targeting, ad creatives, landing pages, and bidding tactics.
  • Cross-Channel Integration: Coordinate with marketing for cohesive messaging across channels.
  • Landing Page & CRO Collaboration: Work with design teams to enhance landing page effectiveness.
  • Budget Management & Forecasting: Manage spend pacing, performance targets, ROI, and CAC reporting.
  • Platform Expansion: Experiment with emerging ad formats and placements within Google Ads.

Qualifications

  • Over 5 years of hands-on experience managing paid campaigns across Google Search, Display, and Video.
  • Skilled in tracking and optimizing campaigns beyond top-of-funnel to drive revenue.
  • Proficiency in Google Analytics, spreadsheets, Looker Studio, and data analysis.
  • Proven experience partnering with sales teams to impact the sales pipeline.
  • Knowledge of UTM parameters, pixel setup, Google Tag Manager for conversion tracking.
  • Effective English communication skills for collaboration and documentation.
  • Understanding of CRM platforms like Salesforce or HubSpot related to paid campaigns.

Skills

Required:Google Ads ManagementData Analysis & ReportingCollaboration with Sales and MarketingConversion Tracking & Analytics Tools

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Remote work opportunity.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

Easily find highly skilled, carefully vetted Nearshore Tech Talent ready to take your most important software development projects from concept to reality.

Software DevelopmentAINearshore Talent SolutionsFullstack DevelopmentAI
Company profileWebsite

More open roles at Bluelight