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Lead Paid Media Specialist

Bluelight· Sales & Marketing – Business Development
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Hybrid (Fortaleza, Ceará, Brazil)Full-TimePosted 11mo ago

About the role

Responsible for managing and optimizing Google Ads campaigns to drive revenue, improve lead quality, and enhance marketing performance across the full funnel in a remote setting.

Responsibilities

  • Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
  • Bottom-of-Funnel Focus: Prioritize conversions like SQLs, pipeline impact, and closed-won revenue.
  • Collaboration with Sales Teams: Partner closely with sales to align on lead quality, refine campaign targeting, and maintain a strong feedback loop.
  • Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.
  • Full-Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and the influence of paid media.
  • A/B Testing & Creative Iteration: Conduct tests on targeting, creatives, landing pages, and bidding tactics.
  • Cross-Channel Integration: Collaborate with marketing to ensure cohesive messaging and strategic alignment.
  • Landing Page & CRO Collaboration: Work with design teams to improve landing page effectiveness.
  • Budget Management & Forecasting: Manage ad spend and performance targets, report on ROI and CAC.
  • Platform Expansion: Explore new ad formats and placements within Google Ads.

Qualifications

  • Over 5 years of hands-on experience managing paid campaigns in Google Search, Display, and Video.
  • Skilled in tracking and optimizing beyond top-of-funnel leads, with an emphasis on revenue impact.
  • Proficiency in Google Analytics, spreadsheets, Looker Studio, and data analysis.
  • Experience partnering with sales teams to improve campaign impact on the sales pipeline.
  • Knowledge of UTM parameters, pixel setup, and Google Tag Manager for advanced conversion tracking.
  • Proficiency in English for effective communication and documentation.
  • Understanding of CRM platforms such as Salesforce or HubSpot and integration with paid media campaigns.

Skills

Required:Google Ads ManagementPerformance AnalyticsSales CollaborationConversion Tracking & Tag Management
Nice to have:CRM Platforms

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours and remote work arrangement.
  • Opportunities for continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

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