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Lead Paid Media Specialist

Bluelight· Sales & Marketing – Business Development
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RemoteFull-TimePosted 11mo ago

About the role

Seeking a skilled individual to manage and optimize Google Ads campaigns, focusing on the full funnel and driving revenue growth through paid media efforts.

Responsibilities

  • Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
  • Bottom-of-Funnel Focus: Prioritize conversions including SQLs, pipeline impact, and revenue.
  • Collaboration with Sales Teams: Partner with sales to align on lead quality and campaign targeting.
  • Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.
  • Full-Funnel & Lead Quality Insights: Develop knowledge of the buyer journey and paid media influence.
  • A/B Testing & Creative Iteration: Conduct tests on targeting, creatives, landing pages, and bidding tactics.
  • Cross-Channel Integration: Collaborate to ensure messaging consistency across platforms.
  • Landing Page & CRO Collaboration: Work with design teams on landing page improvement.
  • Budget Management & Forecasting: Manage spend pacing and performance reporting.
  • Platform Expansion: Explore new ad formats and placements within Google Ads.

Qualifications

  • Over 5 years of hands-on experience managing paid campaigns in Google Ads (Search, Display, Video).
  • Skilled in tracking and optimizing beyond top-of-funnel leads, with emphasis on revenue impact.
  • Proficiency in Google Analytics, spreadsheets, Looker Studio, and performance data analysis.
  • Proven experience collaborating with sales to improve campaign impact.
  • Knowledge of UTM parameters, pixels, Google Tag Manager for tracking.
  • Proficient in English communication.
  • Understanding of CRM platforms like Salesforce or HubSpot.

Skills

Required:Google Ads ManagementAnalytics and ReportingFull-Funnel OptimizationCollaboration with SalesConversion Tracking Knowledge
Nice to have:CRM Platforms

Benefits

  • Competitive salary and bonuses including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Remote work environment.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

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