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Lead Paid Media Specialist

Bluelight· Sales & Marketing – Business Development
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RemoteFull-TimePosted 11mo ago

About the role

Seeking a skilled individual to manage and optimize paid media campaigns, primarily Google Ads, with a focus on full-funnel marketing, collaboration with sales, and performance analysis.

Responsibilities

  • Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
  • Bottom-of-Funnel Focus: Prioritize conversions beyond lead generation, including SQLs, pipeline impact, and revenue.
  • Collaboration with Sales Teams: Partner closely to align on lead quality and refine targeting.
  • Performance Analysis & Reporting: Use Google Analytics, Looker Studio, and spreadsheets to evaluate campaign results.
  • Full-Funnel & Lead Quality Insights: Understand buyer journey and paid media impact.
  • A/B Testing & Creative Iteration: Conduct tests on targeting, creatives, landing pages, and bidding.
  • Cross-Channel Integration: Coordinate with marketing for cohesive messaging.
  • Landing Page & CRO Collaboration: Improve landing page effectiveness.
  • Budget Management & Forecasting: Manage spend and report ROI, CAC.
  • Platform Expansion: Research new ad formats and placements.

Qualifications

  • Over 5 years of hands-on experience managing Google Search, Display, and Video campaigns.
  • Skilled in tracking and optimizing campaigns for revenue impact.
  • Proficiency in Google Analytics, spreadsheets, Looker Studio, and data analysis.
  • Proven experience partnering with sales teams.
  • Knowledge of UTM parameters, pixel setup, and Google Tag Manager.
  • Proficient in English.
  • Understanding of CRM platforms like Salesforce or HubSpot.

Skills

Required:Google Ads ManagementCampaign OptimizationAnalytics & ReportingCollaboration & Communication
Nice to have:CRM & Tagging

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Remote work option.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

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