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Lead Paid Media Specialist

Bluelight· Sales & Marketing – Business Development
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RemoteFull-TimePosted 11mo ago

About the role

Responsible for managing and optimizing paid media campaigns across Google Ads, focusing on the full funnel including lead conversion to revenue, collaborating with sales, and analyzing performance to improve ROI.

Responsibilities

  • Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
  • Bottom-of-Funnel Focus: Prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed-won revenue.
  • Collaboration with Sales Teams: Partner closely with sales to align on lead quality, refine campaign targeting, and maintain a strong feedback loop.
  • Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.
  • Full-Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and how paid media influences progression through the funnel.
  • A/B Testing & Creative Iteration: Conduct A/B tests on targeting, ad creatives, landing pages, and bidding tactics to drive performance gains.
  • Cross-Channel Integration: Collaborate with the broader marketing team to maintain cohesive messaging and strategic alignment across all channels.
  • Landing Page & CRO Collaboration: Coordinate with design teams to enhance landing page effectiveness and improve conversion rates.
  • Budget Management & Forecasting: Manage spend pacing and performance targets, with clear reporting on ROI and CAC.
  • Platform Expansion: Research and experiment with emerging ad formats and placements within the Google Ads platform.

Qualifications

  • Over 5 years of hands-on experience managing paid campaigns across Google Search, Display, and Video.
  • Skilled in tracking and optimizing campaigns beyond top-of-funnel leads, with an emphasis on revenue.
  • Proficiency in using Google Analytics, spreadsheets, Looker Studio or similar tools, and campaign performance data analysis.
  • Proven experience partnering with sales teams to enhance campaign impact on the sales pipeline.
  • Knowledgeable in UTM parameters, pixel setup, and using Google Tag Manager for conversion tracking.
  • Effective in communicating and collaborating in English.
  • Understanding of CRM platforms such as Salesforce or HubSpot in relation to paid media campaigns.

Skills

Required:Google Ads ManagementAnalytics & Data AnalysisConversion Tracking & Tag ManagementSales CollaborationCommunication in English

Benefits

  • Competitive salary and bonuses, including performance-based salary increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Work remotely.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

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