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Lead Paid Media Specialist

Bluelight· Sales & Marketing
Apply on company site
RemoteFull-TimePosted 11mo ago

About the role

Responsible for managing paid media campaigns, optimizing performance, collaborating with sales, analyzing data, and expanding ad strategies to drive revenue and lead quality.

Responsibilities

  • Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
  • Bottom-of-Funnel Focus: Prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed-won revenue.
  • Collaboration with Sales Teams: Partner closely with sales to align on lead quality, refine campaign targeting, and maintain a strong feedback loop.
  • Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.
  • Full-Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and how paid media influences progression through the funnel.
  • A/B Testing & Creative Iteration: Conduct A/B tests on targeting, ad creatives, landing pages, and bidding tactics to drive performance gains.
  • Cross-Channel Integration: Collaborate with the broader marketing team to maintain cohesive messaging and strategic alignment across all channels.
  • Landing Page & CRO Collaboration: Coordinate with design teams to enhance landing page effectiveness and improve conversion rates.
  • Budget Management & Forecasting: Manage spend pacing and performance targets, with clear reporting on ROI and CAC.
  • Platform Expansion: Research and experiment with emerging ad formats and placements within the Google Ads platform.

Qualifications

  • Over 5 years of hands-on experience managing paid campaigns across Google Search, Display, and Video.
  • Skilled in tracking and optimizing campaigns beyond top-of-funnel leads, with an emphasis on driving revenue.
  • Proficiency in using Google Analytics, spreadsheets, Looker Studio (or similar tools), and analyzing campaign performance data.
  • Proven experience partnering with sales teams to enhance campaign impact on the sales pipeline.
  • Knowledgeable in UTM parameters, pixel setup, and using Google Tag Manager for tracking.
  • Effective communication skills in English.
  • Understanding of CRM platforms such as Salesforce or HubSpot, and how paid media campaigns connect with them.

Skills

Required:Google Ads ManagementData AnalysisCollaboration with SalesConversion Tracking

Benefits

  • Competitive salary and bonuses, including performance-based salary increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Work remotely.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

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