← All roles

Lead Paid Media Specialist

Bluelight· Sales & Marketing – Business Development
Apply on company site
RemoteFull-TimePosted 11mo ago

About the role

Oversee and optimize paid media campaigns across Google Ads, collaborating with sales and creative teams to drive revenue and improve campaign performance.

Responsibilities

  • Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
  • Bottom-of-Funnel Focus: Prioritize conversions beyond lead generation, including SQLs, pipeline impact, and closed-won revenue.
  • Collaboration with Sales Teams: Partner closely to align on lead quality and campaign targeting.
  • Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.
  • Full-Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and paid media influence.
  • A/B Testing & Creative Iteration: Conduct tests on targeting, creatives, landing pages, and bidding tactics.
  • Cross-Channel Integration: Work with marketing team for messaging and strategic alignment.
  • Landing Page & CRO Collaboration: Work with design teams to enhance landing pages.
  • Budget Management & Forecasting: Manage spend and performance targets, report on ROI and CAC.
  • Platform Expansion: Explore new ad formats and placements within Google Ads.

Qualifications

  • Over 5 years of hands-on experience managing paid campaigns on Google Search, Display, and Video.
  • Skilled in tracking and optimizing full-funnel campaigns with emphasis on revenue.
  • Proficiency with Google Analytics, spreadsheets, Looker Studio, and campaign data analysis.
  • Proven collaboration experience with sales teams to improve campaign impact.
  • Knowledge of conversion tracking, UTM parameters, pixels, and Google Tag Manager.
  • Fluent in English for communication and documentation.
  • Understanding of CRM platforms like Salesforce or HubSpot in relation to paid media campaigns.

Skills

Required:Google Ads ManagementAnalytics & Data AnalysisConversion TrackingCollaboration with Sales
Nice to have:CRM Platforms

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours and remote work.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

Easily find highly skilled, carefully vetted Nearshore Tech Talent ready to take your most important software development projects from concept to reality.

Software DevelopmentAINearshore Talent SolutionsFullstack DevelopmentAI
Company profileWebsite

More open roles at Bluelight