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Lead Paid Media Specialist

Bluelight· Sales & Marketing – Business Development
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RemoteFull-TimePosted 11mo ago

About the role

Seeking a skilled individual to manage and optimize Google Ads campaigns, focusing on full-funnel lead quality and revenue growth, in a remote setting.

Responsibilities

  • Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
  • Bottom-of-Funnel Focus: Prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed-won revenue.
  • Collaboration with Sales Teams: Partner closely with sales to align on lead quality, refine campaign targeting, and maintain a strong feedback loop.
  • Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.
  • Full-Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and how paid media influences progression through the funnel.
  • A/B Testing & Creative Iteration: Conduct A/B tests on targeting, ad creatives, landing pages, and bidding tactics to drive performance gains.
  • Cross-Channel Integration: Collaborate with the broader marketing team to maintain cohesive messaging and strategic alignment across channels.
  • Landing Page & CRO Collaboration: Coordinate with design teams to enhance landing page effectiveness and improve conversion rates.
  • Budget Management & Forecasting: Manage spend pacing and performance targets, reporting on ROI and CAC.
  • Platform Expansion: Research and experiment with emerging ad formats and placements within Google Ads.

Qualifications

  • Over 5 years of hands-on experience managing paid campaigns across Google Search, Display, and Video.
  • Skilled in tracking and optimizing campaigns beyond top-of-funnel leads, emphasizing revenue.
  • Proficiency in Google Analytics, spreadsheets, Looker Studio, and analyzing campaign data.
  • Proven experience partnering with sales teams to boost campaign impact.
  • Knowledge of UTM parameters, pixel setup, and Google Tag Manager for conversion tracking.
  • Effective communication in English and experience collaborating across teams.
  • Understanding of CRM platforms such as Salesforce or HubSpot.

Skills

Required:Google Ads ManagementData AnalysisCollaboration with Sales
Nice to have:Conversion Tracking

Benefits

  • Competitive salary and bonuses, including performance-based salary increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Work remotely.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

Easily find highly skilled, carefully vetted Nearshore Tech Talent ready to take your most important software development projects from concept to reality.

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