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Lead Paid Media Specialist

Bluelight· Sales & Marketing – Business Development
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RemoteFull-TimePosted 11mo ago

About the role

Managing Google Ads campaigns, optimizing performance, and collaborating with sales and marketing teams to drive revenue and improve lead quality.

Responsibilities

  • Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
  • Bottom-of-Funnel Focus: Prioritize conversions beyond lead generation including SQLs, pipeline impact, and revenue.
  • Collaboration with Sales Teams: Partner closely to align on lead quality, refine targeting, and maintain feedback loops.
  • Performance Analysis & Reporting: Create dashboards and evaluate campaign results using analytics tools.
  • Full-Funnel & Lead Quality Insights: Develop deep knowledge of buyer journey and influence of paid media.
  • A/B Testing & Creative Iteration: Conduct tests on targeting, creatives, landing pages, and bidding tactics.
  • Cross-Channel Integration: Coordinate messaging and strategy with broader marketing efforts.
  • Landing Page & CRO Collaboration: Work with design teams to improve landing pages and conversions.
  • Budget Management & Forecasting: Manage spend pacing, report on ROI and CAC.
  • Platform Expansion: Research and test new ad formats and placements within Google Ads.

Qualifications

  • Over 5 years of hands-on experience managing Google Search, Display, and Video campaigns.
  • Skilled in tracking and optimizing campaigns for revenue, beyond top-of-funnel leads.
  • Proficiency in Google Analytics, spreadsheets, Looker Studio, and campaign data analysis.
  • Experience partnering with sales teams to enhance campaign impact.
  • Knowledge of UTM parameters, pixel setup, and Google Tag Manager.
  • Proficient in English communication and collaboration.
  • Understanding of CRM platforms like Salesforce or HubSpot.

Skills

Required:Google Ads ManagementData Analysis & ReportingCollaboration with SalesConversion Tracking & Tagging
Nice to have:CRM Knowledge

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Remote work opportunity.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

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