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Lead Paid Media Specialist

Bluelight· Sales & Marketing – Business Development
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RemoteFull-TimePosted 11mo ago

About the role

Seeking a skilled individual to manage and optimize paid media campaigns, focusing on performance, collaboration, and revenue growth in a fast-paced environment.

Responsibilities

  • Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
  • Bottom-of-Funnel Focus: Prioritize conversions like SQLs, pipeline impact, and closed-won revenue.
  • Collaboration with Sales Teams: Partner closely with sales to align on lead quality, refine campaign targeting, and maintain a strong feedback loop.
  • Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.
  • Full-Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and paid media influence.
  • A/B Testing & Creative Iteration: Conduct A/B tests on targeting, ad creatives, landing pages, and bidding tactics.
  • Cross-Channel Integration: Collaborate with marketing to ensure consistent messaging and strategy.
  • Landing Page & CRO Collaboration: Work with design teams to improve landing page effectiveness.
  • Budget Management & Forecasting: Oversee spend pacing, performance targets, and ROI/CAC reporting.
  • Platform Expansion: Explore new ad formats and placements within Google Ads.

Qualifications

  • Over 5 years of hands-on experience managing Google Search, Display, and Video campaigns.
  • Skilled in tracking and optimizing full-funnel campaigns to drive revenue.
  • Proficiency in Google Analytics, Looker Studio, spreadsheets, and analyzing performance data.
  • Experience partnering with sales teams to enhance campaign impact.
  • Knowledgeable in UTM parameters, pixels, and using Google Tag Manager for conversion tracking.
  • Proficient in English for effective communication and documentation.
  • Understanding of how paid media connects with CRM platforms like Salesforce or HubSpot.

Skills

Required:Google Ads ManagementData AnalysisCollaboration with SalesConversion TrackingCommunication Skills

Benefits

  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Remote work opportunity.
  • Continuing education, training, conferences.
  • Company-sponsored coursework, exams, and certifications.
Last updated Dec 7, 2025. Interested? Apply on the company site.

About Bluelight

Leading Nearshore Software Development Company

Easily find highly skilled, carefully vetted Nearshore Tech Talent ready to take your most important software development projects from concept to reality.

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