← All roles

Manager, Marketing Effectiveness

Ekimetrics· New York – Data Science & AI / Permanent position / Hybrid
Apply on company site
Hybrid (New York)$140k - $157.5kPermanent positionPosted 11mo ago

About the role

Manager role leading high-impact marketing effectiveness programs for international clients across Luxury, Beauty, Retail, Consumer goods, Mobility and Financial Services. Responsible for end-to-end project delivery, client engagement, team leadership, and business growth.

Responsibilities

  • Lead end-to-end Marketing Mix Modelling and Marketing effectiveness programmes from scoping and data strategy through modelling, insights, and activation.
  • Ensure robust project governance, data quality, model validity, and actionable recommendations that drive client impact and business growth.
  • Translate complex analytical outputs into strategic narratives and clear actionable recommendations for senior stakeholders and C-suite clients.
  • Define, steer, and monitor project roadmaps using Ekimetrics’ methodologies and standards, ensuring delivery aligns with client objectives, profitability targets, and timelines.
  • Provide strategic oversight to clients, helping optimize marketing spend, enhance campaign performance, and improve customer segmentation and ROI.
  • Support partners and senior managers in client engagement, delivering strategic insights, shaping proposals, and contributing to RFPs/pitches.
  • Continuously identify and implement innovative approaches to solve client business challenges.
  • Line manage multiple team members, oversee performance, conduct 1:1s and reviews, and ensure high-quality delivery and client satisfaction.
  • Lead talent development initiatives, including annual talent reviews and career development planning.
  • Mentor project teams, guiding analytical workstreams and promoting knowledge sharing.
  • Contribute to project staffing strategy and resource planning.
  • Recruit, align, and develop resources to build high-performing teams.
  • Encourage collaboration and knowledge sharing within squads.
  • Serve as the operational and strategic point of contact for key accounts and identify growth opportunities.
  • Contribute to scoping and design of new projects ensuring alignment with capabilities.
  • Track and animate realized client business gains and articulate program value to stakeholders.
  • Enhance MMM methodologies, automation, tooling, and internal assets to scale delivery excellence.
  • Contribute to thought leadership and innovation initiatives.
  • Model Eki culture and values: Curiosity, Creativity, Excellence, Generosity, Enjoyment.

Qualifications

  • 6-9 years’ experience in econometrics, MMM, or marketing effectiveness.
  • Bachelor’s or master’s degree in Statistics, Econometrics, Data Science, Economics, Applied Mathematics, Marketing Analytics, or related field.
  • Proficient in Python, SQL, Excel, and visualization tools; experience with Databricks, Azure, or other cloud/data platforms is a plus.
  • Strong understanding of econometrics, regression, Bayesian statistics, and advanced modelling techniques.
  • Skilled in handling large datasets, optimizing pipelines, and delivering high-quality outputs.
  • Track record of translating complex model results into actionable business recommendations.
  • Fluent English is mandatory.

Skills

Required:Marketing Mix ModellingData StrategyCommunication & storytelling

Benefits

  • A comprehensive benefits package
  • Generous bonus package
  • Dynamic promotions and salary structure
  • Eki.Academy training catalog with learning paths
  • Flexible hybrid work environment with 20 days of PTO and 11 holidays
  • Opportunities for international mobility across Paris, London, Hong Kong, and Shanghai
  • Modern office off Wall Street with amenities
  • Work-life balance emphasis
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Ekimetrics

AI Business Solutions – Ekimetrics

Ekimetrics provides AI business solutions, enhancing business operations and driving efficiency through data and AI solutions.

AIBusiness SolutionsData AnalyticsMarketing & Commercial EffectivenessCustomer AnalyticsOperational ExcellenceAI for Sustainability
Company profileWebsite

More open roles at Ekimetrics