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Deputy General Manager - Offline Merchants Growth Management

Paytm· Growth – Offline Merchants
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Noida, Uttar Pradeshfull-timePosted 11mo ago

About the role

Lead growth initiatives for offline merchant acquisition, activation, and transaction growth, focusing on QR code and Soundbox merchants through P4B app, while ensuring risk mitigation and compliance.

Responsibilities

  • Responsible for acquisition and activation of Soundbox and QR merchants through P4B
  • Plan and execute marketing campaigns for Soundboxes and QR devices acquisition and optimize activation on P4B
  • Responsible for transaction growth of merchants - both with and without devices through P4B
  • Work closely with product team and define and execute requirements for improving conversion flows and new acquisition programs for merchants on Paytm for Business app
  • Plan and execute marketing campaigns to improve frequency and value of transactions
  • Own campaigns from end to end - manage targeting and segmentation, messaging, creative, measurement and reporting
  • Monitor and report on performance of these campaigns against agreed KPIs
  • Drive marketing decisions through quantitative results and A/B testing as well as qualitative research and customer insights
  • Risk and Compliance SPOC: act as bridge between risk team and business, work with policy and compliance teams, and mitigate operational risks

Skills

Required:Merchant AcquisitionMarketing CampaignsData Analysis and A/B Testing
Last updated Jan 16, 2026. Interested? Apply on the company site.

About Paytm

Secure & Fast UPI Payments, Recharge Mobile & Pay Bills

Paytm - India’s largest digital payment app makes it secure and seamless to pay using UPI, make bill payments, recharge mobiles, DTH, data card & Metro Card etc anywhere in India.

UPI PaymentsMobile RechargeBill PaymentsDTH rechargeTicket BookingPayments & ServicesLoans & Credit CardsInsurance
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