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Marketing Manager

AptDeco· Marketing
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Hybrid (United States)Full-timePosted 10mo ago

About the role

Marketing Manager at AptDeco responsible for day-to-day marketing operations with a focus on content strategy, social media, influencer partnerships, and growth experimentation. Lead campaigns across channels, manage creators, analyze performance, and shape brand voice across the customer journey.

Responsibilities

  • Plan and manage end-to-end marketing campaigns for product launches, promotions, seasonality, and brand storytelling.
  • Determine channel mix and coordinate execution across social, email, paid, partnerships, and owned content.
  • Build project plans, timelines, and briefs in collaboration with cross-functional teams.
  • Own the overall content strategy: what messages, formats, and stories we share—and on which channels.
  • Oversee the social media calendar and collaborate with in-house or freelance creators to produce high-impact content for TikTok, Instagram, YouTube Shorts, Pinterest, Substack, etc
  • Ensure content is aligned with brand voice, marketplace positioning, and business priorities.
  • Monitor trends and adapt content to keep AptDeco culturally relevant.
  • Build and manage influencer programs that support acquisition and brand awareness.
  • Identify, negotiate, and onboard creators; coordinate briefs and deliverables.
  • Track performance, optimize partnerships, and scale what works.
  • Test new channels (UGC, podcasts, affiliates, partnerships, new social platforms).
  • Run A/B tests on creative, messaging, or landing pages to improve conversion and engagement.
  • Collaborate with paid media partners or internal teams to align content with performance goals.
  • Own weekly and monthly marketing reporting across social, content performance, influencers, and campaigns.
  • Evaluate channel performance, engagement, and acquisition metrics to identify insights and opportunities.
  • Recommend data-backed improvements to enhance reach, efficiency, and ROI.
  • Partner with Product, Operations, Engineering and Customer Support teams to understand customer needs and translate them into effective messaging.
  • Work closely with Graphic Design and Creative to ensure polished, consistent assets.

Qualifications

  • 4–7+ years of experience in digital marketing, content marketing, growth marketing, or integrated marketing
  • Track record of achieving significant impact with small budgets and/or teams; thrives in resource-constrained environments
  • Ability to thrive in a fast-paced, entrepreneurial environment with a bias for action
  • Experience managing social channels and/or working with influencers
  • Strong understanding of short-form video and creator ecosystems
  • Ability to analyze and report on marketing performance metrics
  • Excellent written and verbal communication skills
  • Experience with tools like Google Analytics, Meta/TikTok platforms, CRM/email tools, and project management systems
  • Strong creative instincts paired with an obsession for measuring results and understanding what resonates with customers.
  • Marketplace or e-commerce experience is a plus
  • Startup experience is a huge plus

Skills

Required:Campaign strategyContent strategySocial media managementInfluencer partnerships

Benefits

  • Opportunity to shape a brand redefining furniture resale and sustainable living
  • Work in a mission-driven team
  • Fast-paced startup environment with potential for impact
Last updated Jul 8, 2026. Interested? Apply on the company site.
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About AptDeco

AptDeco is the easiest way to buy and sell used furniture

AptDeco is a peer-to-peer managed marketplace dedicated for buying and selling quality used furniture. We offer a complete end-to-end process to bring back the joy of discovering amazing furniture finds for the home again. Our customers benefit from a trusted and verified community of buyers and sellers, pre-arranged pick up and delivery and a secure electronic payment process.

marketplacelogisticsfurniture
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