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Growth Management - Senior Manager - Lending

Paytm· Growth
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Noidafull-timePosted 10mo ago

About the role

Senior role responsible for defining and executing growth strategy for credit cards and financial services within Paytm, leading teams across acquisition, lifecycle, and engagement funnels.

Responsibilities

  • Own the end-to-end growth marketing strategy for credit card and financial services products across the Paytm ecosystem.
  • Define long-term growth roadmap covering acquisition, onboarding, engagement, and reactivation funnels.
  • Lead large-scale, multi-channel growth initiatives across app surfaces, CRM, and paid channels.
  • Set clear growth priorities and balance short-term wins with long-term scalable programs.
  • Own core funnel metrics including impressions, CTR, leads, and downstream conversion indicators.
  • Identify and prioritize drop-offs across sourcing, onboarding, and engagement journeys.
  • Drive structured retargeting and remarketing strategies to recover funnel drop-offs at scale.
  • Partner with Product and Tech teams to improve funnel UX, journey design, and system-led optimizations.
  • Drive marketing strategy and execution for offers, promotions, and event-based campaigns within the Paytm ecosystem.
  • Design category-led, seasonal, and trigger-based campaigns to drive awareness, engagement, and lead generation.
  • Translate product constructs into simple, compelling consumer communication across app and CRM channels.
  • Define the experimentation and A/B testing roadmap across creatives, channels, journeys, and offers.
  • Institutionalize best practices for experimentation, measurement, and learning across teams.
  • Review performance dashboards and deep-dives; guide teams to convert insights into action.
  • Ensure strong measurement frameworks for campaign attribution and funnel analysis.
  • Segment users based on transactional, behavioral, and lifecycle signals.
  • Design targeted CRM and in-app journeys for different cohorts.
  • Drive personalization at scale using data and automation while adhering to platform and regulatory guidelines.
  • Lead and mentor a team of campaign managers across CRM, lifecycle, and performance marketing.
  • Set clear goals, execution plans, and review mechanisms.
  • Guide campaign managers on experimentation design, audience segmentation, and performance optimization.
  • Own execution excellence across Paytm’s ecosystem including app placements, notifications, email, SMS, and paid channels.
  • Define standards for creative quality, messaging consistency, and journey orchestration.
  • Leverage platform capabilities to scale high-impact, event-based and trigger-led campaigns.
  • Track market trends, regulatory developments, and competitor strategies in cards, payments, and consumer finance.
  • Use insights to refine growth strategy, product positioning, and customer value proposition.

Qualifications

  • 5–8 years of experience in growth marketing, lifecycle marketing, or performance marketing within fintech, payments, or large consumer internet companies.
  • Proven experience leading teams and driving growth at scale across multiple funnels or products.
  • Strong hands-on and strategic experience with CRM and marketing automation tools such as CleverTap (preferred) or similar platforms.
  • Deep expertise in event-based, trigger-led, and lifecycle campaign design.
  • Strong command over experimentation, A/B testing frameworks, and data-driven decision making.
  • Excellent understanding of digital funnels, attribution, retargeting, and drop-off recovery strategies.
  • Ability to operate effectively in a fast-paced, execution-focused environment with multiple stakeholders.
  • Strong communication, leadership, and execution rigor.

Skills

Required:Growth StrategyFunnel OptimizationData-Driven MarketingTeam Leadership
Last updated Jan 11, 2026. Interested? Apply on the company site.

About Paytm

Secure & Fast UPI Payments, Recharge Mobile & Pay Bills

Paytm - India’s largest digital payment app makes it secure and seamless to pay using UPI, make bill payments, recharge mobiles, DTH, data card & Metro Card etc anywhere in India.

UPI PaymentsMobile RechargeBill PaymentsDTH rechargeTicket BookingPayments & ServicesLoans & Credit CardsInsurance
Company profileWebsite

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