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Growth Management - Associate Vice President - EDC GMV Growth (Offline Payments)

Paytm· Growth – Offline Merchants - EDC
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Hybrid (Noida / Bangalore)Full-timePosted 9mo ago

About the role

Senior leader responsible for driving GMV and market share of offline payments via EDC terminals, focusing on merchant usage and retention.

Responsibilities

  • Develop and own the overarching strategy, targets, and execution roadmap for EDC GMV growth in offline payments.
  • Lead initiatives to increase both transaction frequency and average transaction value on EDC terminals.
  • Collaborate with Sales, Product, and Marketing teams to design and roll out new offers, pricing models, and features.
  • Define and track core metrics for merchant activation, usage rate, and GMV retention.
  • Design and implement campaigns, loyalty programs, and communication strategies to boost active merchant base and reduce churn.
  • Establish early warning systems for merchants showing signs of reduced activity and deploy intervention strategies.
  • Lead advanced data analysis for merchant segmentation and cohorting based on various metrics.
  • Identify critical levers and friction points per cohort and define actionable strategies.
  • Own the merchant experience feedback loop, monitor MX metrics, and translate insights into product and operational improvements.

Qualifications

  • 10+ years of experience overall, with at least 4+ years in a senior leadership role focusing on GMV growth or related P&L responsibilities in Payments, FinTech, or eCommerce, specifically with Offline or POS products like EDC.
  • Strong understanding of the offline payments ecosystem, merchant acquiring, and POS/EDC value-added services.
  • Exceptional proficiency in SQL, advanced Excel, or BI tools for data analysis and deriving insights.
  • Proven leadership in managing large, cross-functional teams and influencing stakeholders.
  • Bachelor's degree in Business, Finance, Engineering, or a related field; MBA is a plus.

Skills

Required:GMV Growth StrategyData Analysis & BI ToolsLeadership & Stakeholder Influence

Benefits

  • Opportunity to work with India's largest digital ecosystem with 500 million+ users and 21 million+ merchants.
  • Engagement in India's largest digital lending story and a chance to democratize credit.
  • Collaborative and innovative work environment focused on growth and impact.
Last updated Jan 11, 2026. Interested? Apply on the company site.

About Paytm

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