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National Sales Manager (Fire and Life Safety products)

Ajax Systems
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Hybrid (Bengaluru / Mumbai / Delhi)Full-timePosted 8mo ago

About the role

National Sales Manager role focusing on selling Ajax’s EN54 fire safety line in India (North/West/South regions) with emphasis on building installers, consultants, architects and design company relationships, achieving quarterly and annual sales targets.

Responsibilities

  • Develop and implement a strategic business development plan to sell Ajax’s newly launched EN54 line for commercial fire applications in North/ West/ South India.
  • Identify, evaluate, and onboard new Fire Installers across the region, ensuring coverage in key markets and verticals.
  • Align with Consultants, Architects, Design companies in specifying Ajax’s products.
  • Develop and maintain relationships with key clients, partners, and stakeholders.
  • Analyze market data to develop and execute effective sales strategies.
  • Prepare and deliver presentations to potential clients and partners.
  • Negotiate contracts and agreements with clients and partners.
  • Manage and prioritize multiple projects and initiatives simultaneously.
  • Achievement of Sales Targets: Consistently meet or exceed assigned sales targets and KPIs on a quarterly and annual basis.

Qualifications

  • 10+ years of experience in fire and life safety or a similar industry in the North/ West/ South regions of India.
  • Strong technical knowledge of fire alarm certifications, standards, and market requirements.
  • Well connected with top fire alarm Installers, Consultants, Architects and Design companies.
  • Proven track record in leading the entire sales process, from identifying new business opportunities, developing proposals and presentations, negotiating, and closing deals.
  • Excellent communication and interpersonal skills to build relationships with customers, partners, and industry experts at an executive level.
  • Strong analytical skills to analyze market trends, identify customer needs, and develop effective solutions.
  • Ability to manage and prioritize multiple projects and tasks simultaneously.

Skills

Required:fire and life safety domain knowledgesales leadership

Benefits

  • A truly innovative product that sells itself.
  • Greenfield territory.
  • A zero bullshit culture.
  • A strong and well-coordinated team of professionals.
  • Ambitious tasks and challenges.
  • Being a part of the emerging leadership in the security space.
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Ajax Systems

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Ajax alarm system includes everything you need to protect your property | Professional home security system that combines CCTV, fire alarm and automation

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