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Performance Marketing Lead

Standard Bots· Marketing
Apply on company site
Remote$150k - $175kFull-timePosted 7mo ago

About the role

Senior individual contributor responsible for end-to-end performance marketing, owning paid search, paid social, conversion rate optimization, and marketing tech integration to generate SQLs at target cost and scale efficiency.

Responsibilities

  • Build and manage granular keyword/ad group structures across category, competitor, and niche terms
  • Write and test ad copy mapping to buyer intent at each stage
  • Optimize keyword-level performance (bids, match types, quality scores, negative keywords, search term mining)
  • Own competitor term strategy with a point of view on bidding
  • Manage budget allocation across campaigns based on performance data
  • Build and execute paid social campaigns across Meta, LinkedIn, and other platforms targeting manufacturing decision-makers
  • Develop audience enrichment strategies using first-party data, customer lists, and third-party signals
  • Own creative pipeline for ad copy, visuals, and video with design team
  • Balance prospecting and retargeting spend with measured incrementality
  • Own the conversion architecture across landing pages with structured A/B testing
  • Collaborate with design/development to rapidly test variants
  • Aggregate learnings from tests to improve pages and flows over time
  • Think like a UX strategist (hierarchy, messaging, CTAs, forms, page speed)
  • Own the integration layer between advertising platforms, CRM, and analytics
  • Build and maintain tracking infrastructure (UTM, conversion APIs, pixels, attribution)
  • Evaluate and optimize martech tools across full funnel
  • Diagnose data movement issues between systems
  • Own SQL generation targets and cost-per-SQL goals
  • Monitor full funnel from impression to closed-won and ensure SQLs convert to customers
  • Produce dashboards, weekly reviews, and monthly deep-dives to separate signal from noise

Qualifications

  • 5–7 years of hands-on performance marketing experience
  • 2–3 years in B2B technology/industrial manufacturing-adjacent markets
  • Deep expertise in paid search, paid social, and conversion rate optimization
  • Fluency with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and HubSpot
  • Strong understanding of marketing technology architecture and tracking/attribution
  • Sharp analytical instincts with unit economics and funnel math
  • Excellent ad copywriting skills for search, social, and landing pages
  • Bias toward speed and testing
  • Comfort working in a fast-moving startup where you own the function

Skills

Required:Paid SearchPaid SocialConversion Rate OptimizationMarketing Technology

Benefits

  • paid time off
  • medical/dental/vision insurance
  • life insurance
  • disability insurance
  • 401(k)
  • employee stock options
Last updated Jul 15, 2026. Interested? Apply on the company site.

About Standard Bots

The all-in-one, most intuitive, most affordable industrial cobots.

Standard Bots is a company that designs and manufactures industrial collaborative robots (cobots), providing affordable, intuitive, AI-native robotic solutions for automation across various industries.

roboticsautomationAIindustrial cobots
Company profileWebsite

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