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Head of Marketing

Ziina
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Hybrid (Dubai, UAE)full-timePosted 7mo ago

About the role

Marketing leader responsible for product-led growth, product marketing, brand, and revenue growth. Combines strategic, data-driven leadership with hands-on execution to position Ziina as the go-to payments solution in the region and to drive user adoption and retention.

Responsibilities

  • Own product positioning and messaging strategy, translating Ziina's payment features into compelling customer benefits that drive adoption and differentiate us in the fintech market.
  • Lead comprehensive go-to-market execution for new product launches, coordinating cross-functional teams and establishing measurable success metrics for user adoption and retention.
  • Build data-driven quarterly marketing roadmaps aligned with company growth objectives, including strategic budget allocation across channels and initiatives.
  • Drive multi-channel customer acquisition through paid media, content marketing, social media, and partnership strategies while optimizing for healthy CAC payback periods.
  • Establish and maintain marketing analytics frameworks to continuously optimize campaign performance, forecast business impact, and inform strategic decision-making.
  • Craft Ziina's brand narrative and storytelling that positions us as the go-to payments solution in the region through high-quality, creative content.
  • Build and lead a high-performing marketing team, providing coaching, setting clear goals, and fostering a culture of excellence, creativity, and data-driven results.
  • Facilitate seamless cross-functional collaboration with product, sales, and executive teams to ensure alignment on messaging, goals, and strategic initiatives.
  • Conduct customer research and competitive analysis to inform product positioning, messaging frameworks, and marketing strategies that resonate with target audiences.
  • Manage marketing budgets strategically, allocating resources across channels and campaigns to achieve maximum ROI and sustainable, scalable growth.
  • Oversee creative asset development with strong aesthetic vision, ensuring all marketing materials maintain brand consistency and premium quality standards.
  • Select and manage external vendor relationships, including agencies and consultants, while maintaining high delivery standards and alignment with marketing objectives.

Qualifications

  • 6+ years of progressive marketing experience with a proven track record of scaling growth in startup or high-growth environments, including demonstrated success in product marketing leadership roles.
  • Strategic thinking beyond immediate needs, developing and implementing medium to long-term marketing strategies that scale effectively as the business grows.
  • Deep go-to-market expertise, with experience driving successful product launches and scaling user adoption across multiple channels and customer segments.
  • Experience in leading and inspiring teams, with strong mentorship skills and a focus on empowering team members to achieve peak performance and professional growth.
  • High data fluency, with expertise in marketing analytics and a demonstrated ability to use metrics for forecasting, optimization, and strategic decision-making.
  • The ability to combine creative flair with growth mindset, bringing natural aesthetic sense and innovative thinking to develop tailored marketing solutions that drive results.
  • Confidence and decisiveness, comfortable pushing back when necessary and prioritizing initiatives that align with long-term brand vision and business objectives.
  • Exceptional communication skills, with strong verbal and written skills that enable you to engage stakeholders and convey complex marketing concepts clearly.
  • Resilience and problem-solving ability, with a proactive, organized approach to overcoming challenges and managing risks in a fast-paced environment.
  • Passion for fintech innovation, with genuine excitement about shaping the future of payments in the Middle East through creative, data-driven marketing.

Skills

Required:Product marketingGo-to-market strategy
Last updated May 9, 2026. Interested? Apply on the company site.
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About Ziina

Move your money forward

Ziina offers seamless money transfers for individuals and businesses in the UAE. Accept cashless payments in-person & online with Apple Pay, Google Pay, or card.

paymentsmoney transfercashlessonlineApple PayGoogle Pay
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