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Brand Marketing Specialist

Ziina· Brand
Apply on company site
Dubaifull-timePosted 7mo ago

About the role

Brand-focused social and content role responsible for translating Ziina’s brand positioning into platform-native storytelling, managing social channels, and driving experimentation, performance tracking, and collaboration across the brand and content pipeline.

Responsibilities

  • Run Ziina’s social like a core brand channel: bring the strategy to life across Instagram, TikTok, and LinkedIn in close collaboration with the brand and creative lead
  • Translate brand positioning, launches, and campaigns into platform-native storytelling that feels timely, culturally fluent, and unmistakably Ziina
  • Operate with a publisher mindset: plan the content calendar, keep it on track, and ship consistently with strong taste and timing
  • Be chronically online (in the right way): spot trends and cultural moments early, decide what Ziina should participate in, and move fast without forcing it
  • Turn cultural insights into content direction: formats to test, series to build, angles to explore, and storylines that can scale
  • Create and edit lo-fi content when needed (phone shooting + CapCut), and know when to escalate to higher production
  • Support shoots end to end: prep shot lists, capture key moments, and ensure we walk away with a library of reusable assets
  • Support Ziina’s always-on community surfaces (broadcast channel, WhatsApp, Reddit) with a lightweight cadence and proactive engagement, and turn the best signals into content we ship
  • Drive experimentation and iteration: test hooks, formats, and distribution patterns, then turn learnings into what we do next
  • Track performance and share clear takeaways (what worked, what didn’t, what we’re repeating), in a way the team can action quickly
  • Flex across the wider brand and content pipeline as needed to help ship work faster and better (coordination, adaptations across surfaces, and keeping the details tight)

Qualifications

  • 3–5 years of experience in social and content for a brand, startup, or creative-led business
  • A strong taste and a clear point of view on what 'good' looks like — across platforms, formats, and cultural contexts
  • Cultural fluency across MENA and global internet culture, and the ability to translate signals into content that feels native, not forced
  • Hands-on production skills: comfortable shooting on a phone, editing in CapCut, and moving fast with imperfect setups
  • Working experience with Sprout Social across publishing, inbox management, listening, and reporting
  • An organized, action-oriented work style — you run tight workflows, ship consistently, and take initiative without waiting to be told
  • A collaborative, high-integrity approach, comfort on camera
  • Experience based in the UAE, or are open to relocating

Skills

Required:Social media strategyContent creation and editingProduction coordinationAnalytics and reporting
Nice to have:Community engagement
Last updated May 9, 2026. Interested? Apply on the company site.
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About Ziina

Move your money forward

Ziina offers seamless money transfers for individuals and businesses in the UAE. Accept cashless payments in-person & online with Apple Pay, Google Pay, or card.

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