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Product GTM Lead, Verticals

Scribe· Marketing
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Hybrid (San Francisco)$175k - $230kFull-timePosted 7mo ago

About the role

Lead GTM strategy for vertical specialization, developing market intelligence on target functions and industries, and enabling Sales and CS with messaging, collateral, and training to win enterprise accounts.

Responsibilities

  • Messaging & positioning: Develop targeted, persona-specific messaging and positioning for functional and vertical buyers, starting with Finance, IT, and Ops, and vertical industries like insurance
  • Research: Understand target functions, use cases, KPIs, and AI-powered efficiency; inform Sales org structure and territories in collaboration with Strategic Finance and Revenue Operations
  • Targeting: Build vertical buyer plans including target personas, playbooks, toolkits, and channel partner strategy; collaborate with Demand Gen, ABM, Field Marketing, Sales, and CS
  • Customized collateral: Create messaging for verticals including sales presentations, website copy, tailored demos, and customer case studies
  • Enablement: Equip GTM teams (Sales, CS, Marketing, channel owners) with messaging, playbooks, and plays to win buyers
  • Measure what matters: Attribute programs to new business and enterprise expansion; share insights to improve GTM efforts

Qualifications

  • 5+ years in Product Marketing or combined Product Marketing/Product Management/Product Strategy
  • Strong understanding of enterprise B2B sales-assisted motions in a fast-growing startup
  • Experience with revenue orgs and empathy for their needs; worked with product, growth, or revenue operations
  • Buyer-centric mindset with ability to think financially about marketing impact and drive revenue ownership
  • Storytelling with excellent written/verbal/visual communication; ability to distill complex AI topics into compelling messages
  • Strategic and analytical, able to connect quantitative and qualitative insights; comfortable with tools like Salesforce, Gong, Customer.io, and Mixpanel; able to leverage AI for analysis

Skills

Required:Messaging & positioningMarket researchGTM planningEnablement

Benefits

  • Healthcare Coverage – comprehensive health, dental, and vision with two $0/month plans
  • Equity – ownership in the company
  • 401(k) Plan – through Vestwell
  • Flex Benefit – $500/year for home office equipment, productivity tools, learning & development, or fitness/wellness
  • Commuter Benefits – $100/month for SF-based employees
  • PTO – flexible paid time off and company holidays
  • Parental Leave – paid leave to support growing families
  • Wellness & Family Support – Talkspace, One Medical (location-dependent), and Kindbody discounts
Last updated Oct 14, 2026. Interested? Apply on the company site.

About Scribe

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